Jun Watanabe is the art director for the virtual city zozotwon, an online city that somewhat replicates the Harajuku area with the top brands and clothing stores selling through their website. As of 2010, the company is worth 620 million Euro, having a monopoly on the e-commerce streetwear market.
Jun Watanabe is also an independent designer who makes toys, apparel designs, characters, and of course sneakers for companies such as Pro-keds, UBIQ and MAD FOOT! His designs are deliriously pop, colorful and cute.